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A summary of selected projects, present and past.

the berry yard


Logo and bottle label mockup for naturally fermented herbaceous wine, produced from local, organically grown Triple Crown blackberries. My original concept and design.


(In progress.)

Deedmapify allows anyone to easily create and analyze accurate survey maps based on legal deed descriptions. My original concept, code, design and copy.


https://github.com/ajsmith607/thisismitime https://github.com/ajsmith607/mitimer

Mitime (pronounced “my time”) is a minimal metastructure mapped over standard time that counts down available time in a day to organize time more effectively. My original concept, design, code and copy.

Responsive Hugo site hosted on Github Pages with custom Hugo modules that use Javascript to dynamically manipulate SVG images.

M. E. Mills


My original historical research into the family of Edward H. Mills of Brooktondale New York. My design, code and copy.

A responsive Hugo website based on my own custom, configurable SASS base theme and utilizing Git Large File Storage.

Smith and Mason


Boutique men’s personal care products based on my personal formulations.

I was a co-founder of this partnership, and my primary responsibilities included product development and manufacturing, test marketing, supply chain and inventory management, bookkeeping and accounting, online and print graphic design and copy writing/editing (including marketing materials as well as product labels), and website coding.

Web site

Complete marketing and e-commerce solution using a responsive Wordpress site with WooCommerce and Shipstation among other integrations.

Product promotional images

Local retail placement

Smith and Mason products were sold at Narrative Space in Ithaca, New York and Goat Boy in Owego, New York.

Retail promotional display

Finger Lakes Beer Trail


Finger Lakes Beer Trail Marketing and Tourism Associates, LLC. promoted the craft breweries and related businesses in the greater Finger Lakes region of upstate New York through a marketing platform that included print, broadcast and online/social media channels as well as in person events.

In partnership with Watkins Glen International, the Finger Lakes Beer Trail helped organize and sponsor the first three years of the Finger Lakes Craft Beer Festival. The Finger Lakes Beer Trail won the 2011 Tompkins County Signs of Sustainability Award.

I was a co-founder of this partnership, and my primary responsibilities included print, broadcast (TV and radio) and online marketing including print and digital graphic design and copy, event/program planning, promotion, and management as well as bookkeeping and website coding.

Web site

Self-hosted, responsive Wordpress site using custom plugins for location and event data. An earlier version of the website was done in Drupal with similar custom modules.

Large-format multi-fold brochures

Over 100,000 copies printed annually and distributed throughout the region and beyond. The 2014-2015 edition won the CTM Media Group’s 2015 Regional Best Brochure Award. The design of the 2015-2016 edition of the brochure was coordinated with the launch of a completely re-implemented website with an updated responsive design (migrating from Drupal to Wordpress) as well as the introduction of an updated Beer Trail logo that same year. (The updated logo was designed by Jonathan Westfall with my input.)

Other selected promotions

(The Craft Beer Week logo was also created by Jonathan Westfall.)